![](work/1_spr_pack.jpg)
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![](work/3_bob_logo.jpg)
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![](work/5_pro_mural.jpg)
![](work/6_bea_pack.jpg)
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![](work/8_myl_logo.jpg)
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Making the complicated simple and desirable.
Since 2015 I specialize in communication and design concepts for products and services that will help us reach beyond the 2030 Global Goals. My background is 20+ years as an art director and creative director in Swedish, Danish and Canadian advertising.
I’m co-founder of The Bacon Hospital and currently located in Sweden.