Martin Kann Group

Sproud packaging front
Sproud packaing side

Sproud – Pushing the protein shift with peas.

The first vegan m*lk product in Europe based on pea protein. Launched in Sweden 2018.

Assignment: Positioning strategy, visual identity, packaging design, social media and outdoor.

Team: Martin Kann, Lina Olivia Gustavsson, Pontus Holmgren, Katarina Gröndahl, Marcus Nilsson, WeMake in-house